AI at School Mashable's Best: E-readers, robovacs, laptops, earbuds, smart home and more Mashable Selects Look Up Say More Safety Net Versus Creator Playbook In My Bag Trending Now Back to School Good Connection: Uplifting stories for a digital age All Series Behind Jolly's friendly face is an assistant Meta wants you to trust with increasingly personal tasks. Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine. She holds a Master's degree in Journalism from NYU and a Bachelor's from the University of Michigan. She also runs Fan Mail, a weekly pop-culture newsletter.

Facebook and Instagram users probably weren't banging down Mark Zuckerberg's door demanding an AI chatbot, so why is this feature suddenly everywhere? The technology is still new and its utility debatable. However, the major tech companies have decided that, like voice assistants and scrollable vertical videos before it, AI is the next big thing. Now they are competing to push out their versions. Facebook and Instagram used to rely on users' friends, family and communities to keep their attention.